Brand system 1.0.0

Bobby Brand master brand book

The complete Bobby Brand system, authored from the approved Brand Beam direction and drawn from the canonical R1 construction. Version 1.0.0 is Product Owner approved, published and downloadable as the active production identity; no Platform Owner database role has been provisioned.

Brand Beam — selected directionR1 — True Aperture, selected canonical constructionProduct Owner approved — canonical 1.0.0Operational platform functionality — not approved by this release

01 Overview

Brand

Bobby Brand · bobbybrand.com

Brand design and brand governance software.

Version and state

1.0.0

Canonical — Product Owner approved, published brand system, active production identity

How to read this document

This is the Bobby Brand canonical 1.0.0 brand book. It is complete in structure and content, Product Owner approved as a brand system, and accurate about which platform capabilities are active, inactive or deferred.

Brand systems on autopilot

Application previews render the canonical R1 construction (or its micro derivative) from the approved 1.0.0 production system.

02 Strategy

Bobby Brand is an AI-assisted brand-book platform: it produces complete brand systems — strategy, language, identity and applications — under explicit human approval, and keeps them governed and versioned afterwards.

Purpose

Most organisations never get a real brand — they get a logo, a colour and a slow drift into inconsistency. Bobby Brand exists to make a complete, governed brand system reachable for everyone, not only for those who can fund a months-long agency project.

Mission

Give every organisation one complete, approved, machine-readable brand system, and keep it consistent everywhere it is used.

Vision

A world where a brand is a live, structured system that people and AI can both read — not a PDF that ages in a shared drive.

Customer problem

Brand knowledge lives in people's heads, scattered files and outdated PDFs. Nobody knows which logo, which pink, which tone or which claim is current. Every new asset drifts a little further from the last one.

Promise

One complete brand system, explicitly approved by you, kept versioned and readable by both humans and machines.

Value proposition

For €199, one time, you get a complete brand book — strategy, voice, vocabulary, identity, colour, typography and application guidance — not a logo file. It stays in your workspace, versioned, with every rejected direction preserved as evidence of how you decided.

Audiences

Founders and small companies

A credible complete brand without an agency budget or a three-month timeline.

Marketing leads in scale-ups

One authoritative source that stops every team inventing its own version of the brand.

Agencies and freelancers

A structured way to deliver and hand over brand systems clients can actually maintain.

Product and engineering teams

Brand as data — tokens and rules an app or an AI tool can read directly.

Differentiators

· Complete systems, not logo packs.
· Five genuinely distinct directions — different positioning, symbol, colour logic, typography and voice, not five colourways.
· Explicit human approval at every gate; nothing is 'auto-approved'.
· Immutable version history — rejected directions are archived, never deleted.
· Designed from day one to be readable as structured data by apps and AI tools.
· One-time price for the brand book, with continued workspace access afterwards.

Personality

Spectacular · Precise · Playful · Direct · Generous with clarity · Never hype-driven

The Magician with a Creator's discipline: transformation you can see, backed by rules you can audit.

Brand story

Bobby Brand started from a simple irritation: brands are treated as artwork when they are really systems. A colour is a decision. A tone of voice is a decision. A logo at 16px is a decision. Most of those decisions are made once, badly documented, and then quietly re-made by whoever needs an asset on a Friday afternoon. Bobby Brand makes each decision explicit, shows it to you, waits for your approval, and then keeps it — as a document you can read and as data your systems can query. The beam in our mark is the point: one signal, sent once, travelling unchanged across every surface it reaches.

03 Language

Every description length Bobby Brand uses, plus taglines, boilerplate and governed vocabulary.

One sentence

Bobby Brand builds complete, approved, machine-readable brand systems.

Short

Bobby Brand is an AI-assisted platform that creates complete brand books — strategy, voice, identity and applications — under your explicit approval, and keeps them versioned in your workspace.

Medium

Bobby Brand turns a brand from scattered files into one governed system. You start a new brand or upload an existing one, compare five genuinely distinct complete directions, request corrections, and approve exactly one. What you get back is a complete brand book: purpose, positioning, audiences, tone of voice, vocabulary, logo system, colour tokens, typography, emoji rules, social copy and application guidance — plus a structured representation your website, apps and AI tools can read. €199, one time. The brand book stays yours.

Full

Bobby Brand is a brand-book generation and governance platform. It exists because most organisations own brand fragments rather than a brand: a logo file, a hex code somebody remembers, a tone of voice that changes with whoever is writing. Bobby Brand produces the whole system in one guided pass. You choose a pathway — create a new brand, or upgrade an existing one by analysing what is already live. You receive five complete, genuinely distinct directions (for an existing brand: five evolutionary directions plus two revolutionary logo concepts). You compare them side by side at real sizes, in real applications, request corrections, and approve one. Bobby Brand then assembles the canonical brand book: strategy and positioning, audiences and problem framing, promise and value proposition, personality and voice, vocabulary and naming conventions, the logo system with clear-space and minimum-size rules, a governed colour token system with contrast evidence, a typography system with licensing you can actually use, an emoji system, social copy and templates, digital and business applications, and do/don't guidance. Everything is versioned: rejected directions are archived as decision evidence rather than deleted, and every approval is recorded against the person who made it. The result is delivered twice — once as a brand book people read, and once as structured data that apps and AI tools can query. Post-completion work uses Bobby Credits; the brand book itself is a one-time €199 purchase and remains in your workspace.

Elevator pitch

You know how every company has a logo but almost none of them have a brand anybody can actually follow? Bobby Brand generates the whole system — strategy, voice, colour, typography, applications — you approve one of five complete directions, and it stays versioned in your workspace as something both your team and your AI tools can read. €199, once.

Boilerplate

Bobby Brand is an AI-assisted brand-book platform that creates complete, governed brand systems — strategy, tone of voice, visual identity and applications — under explicit human approval. Brand books are delivered as both human-readable documents and structured, machine-readable data, versioned in the customer's workspace. Bobby Brand is developed by the Bobby Brand pilot team.

Primary tagline

Brand systems on autopilot

Supporting taglines

· One signal. Every surface.
· A complete brand, not a logo file.
· Decide once. Stay consistent everywhere.
· Your brand, readable by humans and machines.
· Five complete directions. You approve one.

Governed vocabulary

Term	Meaning	Never say
Complete Brand Book	The full deliverable: strategy, language, identity and applications. €199, one time.	'brand kit', 'logo package'
Direction	One complete candidate brand system. Bobby Brand produces five.	'option', 'concept', 'mockup'
Beeldmerk	The symbol alone, without the wordmark.	'icon' (an icon is UI furniture)
Lockup	An approved fixed arrangement of beeldmerk, wordmark and descriptor.	'logo variation'
Bobby Credits	The unit for post-completion work: revisions, extra assets, additional directions.	'tokens', 'points', 'coins'
Workspace	The tenant that owns brand projects, people and billing.	'account', 'organisation'
Approval gate	A point where a named human must explicitly approve before work continues.	'sign-off flow'
Provenance	Where a fact came from: Observed, Inferred or Approved.	'source data'
Upgrade Existing Brand	The pathway that analyses a live brand and proposes evolutionary and revolutionary directions.	'rebrand'

Naming conventions

· The product is 'Bobby Brand' — two words, both capitalised. Never 'BobbyBrand', 'bobbybrand' outside a URL, or 'Bobby'.
· Features are named as plain nouns: Complete Brand Book, Brand Studio, Bobby Credits, Workspace.
· Version identifiers are semantic with an explicit state suffix: 0.1.0-candidate, 1.0.0-approved.
· Asset identifiers are lowercase kebab-case, scoped: bb-logo-horizontal-dark-svg.
· Never invent capability names for things that are not implemented.

04 Tone of voice

How Bobby Brand sounds, what it never says, and how it behaves in each writing mode.

Principles

· Say the true thing first. Status before enthusiasm.
· Be spectacular about the outcome, precise about the mechanism.
· Short sentences. Concrete nouns. No filler adverbs.
· Name the human in the loop: you decide, you approve, you own it.
· Playful in the margins, never in the facts.
· Never claim a capability that has not been implemented and verified.

Words we use

complete · approved · versioned · governed · direction · system · evidence · yours · one-time · consistent · signal

Words we avoid

revolutionary (as filler) · seamless · effortless · world-class · unlimited · guaranteed · instantly · industry-leading · trusted by thousands · AI magic · 10x

Writing rules — do and don't

Do	Don't
Five complete directions. You approve one.	Unlimited AI-generated logos in seconds!
Checkout is not active in the pilot.	Get started today — it only takes a minute!
Your brand book stays in your workspace after completion.	Lifetime access, forever, guaranteed.
This is a preview, not a print-ready file.	Download your print-ready pack.

Modes — support, sales, error, documentation

Mode	Rule	Example
Error	Name what failed, what it means, and the one next action. Never blame the user, never apologise twice.	That file didn't upload — it's larger than 20 MB. Try a smaller export, or paste your site URL instead.
Support	Warm, specific, fast. Confirm what you understood before answering.	You want the magenta swapped in the stacked lockup only — got it. Here's what that changes, and what it costs in credits.
Sales	Facts and scope, no pressure. Price and limits stated plainly.	€199, one time, for the complete brand book. Post-completion work uses Bobby Credits. No subscription.
Documentation	Second person, present tense, one instruction per sentence, status labelled honestly.	Approve a direction to lock the colour tokens. Approval is recorded against your name and cannot be edited afterwards.

Calls to action

Label	Where it is used
Create My Brand	Primary conversion CTA everywhere.
Upgrade my existing brand	Mode B entry.
Compare directions	Studio entry.
Approve this direction	Owner approval gate.
Request a correction	Revision request.
Read the brand book	Documentation entry.

05 Emoji system

Emoji are part of the Bobby Brand voice, governed like any other asset.

Signature

⚡ BeamThe signature. Brand energy, launches, the beam metaphor.
🩷 Magenta heartBrand warmth, community, thanks.
🧊 Cyan cubeStructure, tokens, the system side of Bobby Brand.

Supporting

🎯 PositioningStrategy and audience posts.
🧭 DirectionChoosing between directions.
📐 CraftGeometry, spacing, logo rules.
🗂️ Brand bookChapters and structure.

Functional

✅ ApprovedApproved state only — never as decoration.
🕗 Awaiting decisionOpen owner decision.
🚧 Not operationalPilot limitation labels.
⚠️ WarningMisuse, contrast failure, risk.

Rules

· Maximum two emoji per social post; maximum one in product UI.
· Never open a headline with an emoji; never end a sentence with a bare emoji.
· Functional emoji carry meaning — never reuse ✅ decoratively.
· No emoji in legal pages, invoices, error messages or the wordmark.
· Emoji never replace a word in a sentence.

Never used

· 🔥
· 🚀
· 💯
· 🤯
· 🙏
· 💰
· 😂
· Any skin-tone or identity-specific emoji in brand-owned copy
· Emoji inside legal, invoice or error text

Examples in context

Context	Copy
Social	Five complete directions. You approve one. ⚡
Support	Fixed — your stacked lockup now uses the approved magenta 🩷
Product	Direction approved ✅ · version 1.0.0-approved

06 Logo and beeldmerk system

R1 — True Aperture is the selected canonical construction. Micro R1 is its responsive derivative below 32 px, not a second logo. R2 and R3 are rejected and appear only as archived decision evidence.

Canonical construction, approved release

R1 is drawn in exactly one place — src/lib/r1-geometry.ts — and every lockup, icon, export and package derives from it. The system is version 1.0.0: generated, verified and Platform Owner approved. The rejected alternatives remain visible as evidence in the archived refinement evidence.

R1 — True aperture

candidate

Keeps the P1B circular container. The ring is a perfect circle; beams are optically centred rather than mathematically centred.

R2 — Squircle carrier

candidate

Replaces the circle with a superellipse container, matching app-icon geometry so the mark and the app icon are the same object.

R3 — Open beam

candidate

Drops the closed container entirely: two arc fragments imply the aperture while the beam passes through unobstructed.

Wordmark and lockups (shared construction)

Brand systems on autopilot

Clear space

Clear space equals the beam height (the thick centre beam) on all four sides. For the wordmark, it equals the cap height of 'B'. Nothing — not text, not an edge, not another logo — enters that area.

Responsive breakpoints

Range	Variant	Construction
≥ 96 px	Full beeldmerk	Three beams, aperture ring, optional glow level 1.
32–95 px	Simplified beeldmerk	Two beams, thicker ring, no glow.
16–31 px	Micro beeldmerk	One beam, solid ring, pixel-aligned, no glow, no rounding below 20px.
< 16 px	Not permitted	Use a text label instead. The mark is not legible below 16px.

Minimum sizes

Context	Minimum
Digital beeldmerk	16 px
Digital horizontal lockup	120 px wide
Lockup with descriptor	180 px wide — below this, drop the descriptor
Print beeldmerk	8 mm
Print horizontal lockup	32 mm wide
Embroidery	25 mm — one colour, no ring detail below this
Vehicle / signage	150 mm, viewed from ≥ 3 m

Glow rules

· Glow is decoration, never structure: the mark must be fully recognisable with glow removed.
· Glow level 1 only on marks ≥ 96 px. Levels 2–3 are background art, never applied to the mark itself.
· No glow in print, embroidery, signage, favicons, app icons or monochrome use.
· No glow on light backgrounds.

Backgrounds

· Carbon Black or near-black: full-colour mark. Preferred.
· Clean White or light: full-colour mark with the ring in Carbon, never a white ring.
· Photography: only on an area with ≥ 60% uniform luminance contrast, or place the mark inside a Carbon container.
· Brand-colour fields: monochrome white or monochrome Carbon only — never full colour on magenta or cyan.

Co-branding

· Partner marks sit to the right of the Bobby Brand lockup, separated by a 1px Graphite rule at 2× clear space.
· Both marks are optically matched on cap height, not bounding box.
· Bobby Brand never appears smaller than a partner mark in Bobby-owned material, and never larger in partner-owned material.
· No lockup merging, no shared containers, no combined gradients.

07 Colour

Five owner-approved source colours, and the governed tokens derived from them in P1C.

Carbon Black

#09090B

Primary surface. Dark-first canvas for every Bobby Brand appearance.

Rich black — CMYK 75/68/67/90. Never plain 100K on coated stock.

Neon Magenta

#FF2BD6

Primary brand energy. Beam start, primary accent, key interaction.

Requires a fluorescent or Pantone spot equivalent; process CMYK cannot reach it.

Electric Cyan

#16E8FF

Secondary brand energy. Beam end, focus, informational accent.

Spot colour recommended; process build is duller by design.

Clean White

#F8FAFC

Primary text on dark, light-mode canvas, one-colour reversed logo.

Paper white / knockout.

Neutral Graphite

#52525B

Neutral structure: borders, muted text, technical metadata.

CMYK 0/0/0/72.

Surfaces — dark mode (default)

Token	Value	Traces to	Use	Contrast
`--bb-bg`	#09090B	Carbon Black	Page background.	—
`--bb-surface`	#0F0F13	Carbon Black +4% white	Sections, sticky header.	—
`--bb-card`	#151519	Carbon Black +8% white	Cards, panels.	—
`--bb-elevated`	#1D1D23	Carbon Black +12% white	Popovers, hovered cards.	—
`--bb-border`	#2A2A31	Neutral Graphite @ 55% on Carbon	Hairlines, dividers, inputs.	—

Surfaces — light mode

Token	Value	Traces to	Use	Contrast
`--bb-bg-light`	#F8FAFC	Clean White	Print, documents, light-mode UI.	—
`--bb-card-light`	#FFFFFF	Clean White +	Cards on light.	—
`--bb-border-light`	#D6D7DC	Neutral Graphite @ 22%	Light-mode hairlines.	—

Text

Token	Value	Traces to	Use	Contrast
`--bb-text`	#F8FAFC	Clean White	Primary text on dark.	18.9:1 on Carbon — AAA
`--bb-text-secondary`	#C4C4CC	Clean White → Graphite mix	Body support text.	11.2:1 on Carbon — AAA
`--bb-text-muted`	#8E8E99	Neutral Graphite lightened	Captions, metadata.	5.6:1 on Carbon — AA
`--bb-text-inverse`	#09090B	Carbon Black	Text on light or on neon fills.	—
`--bb-text-light`	#18181B	Carbon Black lifted	Primary text in light mode.	16.4:1 on Clean White — AAA

Brand interaction

Token	Value	Traces to	Use	Contrast
`--bb-magenta`	#FF2BD6	Neon Magenta	Primary accent, beam start, filled CTA background.	6.9:1 on Carbon — AA for ≥18px only
`--bb-magenta-ink`	#FF7BE6	Neon Magenta lightened 24%	Magenta used AS TEXT at body size.	9.4:1 on Carbon — AAA
`--bb-cyan`	#16E8FF	Electric Cyan	Secondary accent, beam end, focus ring.	11.8:1 on Carbon — AAA
`--bb-cyan-ink`	#16E8FF	Electric Cyan	Links and inline accents on dark.	—
`--bb-link`	#16E8FF	Electric Cyan	Links on dark; underline on hover.	—
`--bb-link-light`	#B4009B	Neon Magenta darkened for light backgrounds	Links on Clean White.	5.9:1 on Clean White — AA
`--bb-focus`	#16E8FF	Electric Cyan	2px focus outline, 3px offset, every interactive element.	—

Status (derived, deliberately outside brand energy)

Token	Value	Traces to	Use	Contrast
`--bb-success`	#2FE38A	Electric Cyan rotated to green, matched luminance	Confirmed, approved, verified.	—
`--bb-warning`	#FFC14D	Neutral warm, matched luminance	Needs owner decision, awaiting review.	—
`--bb-error`	#FF5A6E	Neon Magenta rotated to red	Failure, rejection, destructive.	—
`--bb-info`	#7FD4FF	Electric Cyan desaturated	Neutral information, pilot notices.	—
`--bb-disabled`	#52525B	Neutral Graphite	Disabled controls; always paired with a text explanation.	—

Gradients & glow

Token	Value	Traces to	Use	Contrast
`--bb-beam`	linear-gradient(90deg, #FF2BD6 0%, #16E8FF 100%)	Magenta → Cyan	The beam. Horizontal by default; 96° allowed for text.	—
`--bb-beam-soft`	linear-gradient(90deg, #FF2BD6 0%, #16E8FF 100%) @ 18% opacity	Beam	Large background washes and rules.	—
`--bb-glow-1`	0 0 14px rgba(255,43,214,.28)	Magenta	Level 1 — subtle. Default for UI.	—
`--bb-glow-2`	0 0 28px rgba(22,232,255,.30)	Cyan	Level 2 — hero and key art only.	—
`--bb-glow-3`	0 0 60px rgba(255,43,214,.34)	Magenta	Level 3 — full-bleed cinematic backgrounds only. Never on logos below 96px.	—

Prohibited colour combinations

· Neon Magenta text at body size on Carbon Black — use --bb-magenta-ink instead.
· Neon Magenta on Electric Cyan (or the reverse) as text/background pair — 1.7:1, illegible.
· Electric Cyan text on Clean White — 1.6:1. Cyan on light is a fill or a rule, never text.
· Neon Magenta on Clean White for small text — use --bb-link-light.
· Beam gradient behind body copy.
· Neutral Graphite text on Carbon Black — 3.0:1, below AA.
· Any glow level on text smaller than 18px.
· Neon on neon: two brand colours never touch without Carbon or White separating them.

08 Typography

Three open-licensed families, one scale, explicit misuse rules.

Aa Bb 0123

Space Grotesk

SIL Open Font License 1.1 — free for web, print, merchandise and customer assets.

Display headlines, page titles, section headings, the wordmark, social key art, merchandise.

500 Medium, 700 Bold

Aa Bb 0123

IBM Plex Sans

SIL Open Font License 1.1 — free for web, print and embedding.

Body copy, UI labels, buttons, navigation, email, documents.

400 Regular, 500 Medium, 600 SemiBold

Aa Bb 0123

IBM Plex Mono

SIL Open Font License 1.1.

Technical metadata, tokens, status labels, code and structured-data presentation.

400 Regular, 500 Medium

Type scale

Role	Font	Size	Line height	Tracking	Note
Display	Space Grotesk 500	clamp(2.75rem, 6vw, 4.5rem)	1.02	-0.03em	Hero only. One per page.
Page title (H1)	Space Grotesk 600	2.25–3rem	1.06	-0.03em	Exactly one H1 per route.
Section heading (H2)	Space Grotesk 600	1.5rem	1.15	-0.02em	—
Sub-heading (H3)	Space Grotesk 600	1.125rem	1.25	-0.01em	—
Body	IBM Plex Sans 400	1rem	1.65	0	Max 72 characters per line.
Body large	IBM Plex Sans 400	1.125rem	1.6	0	Intros only.
UI label / button	IBM Plex Sans 600	0.875rem	1.2	0	Sentence case.
Navigation	IBM Plex Sans 500	0.875rem	1	0	—
Caption	IBM Plex Sans 400	0.8125rem	1.5	0	Muted text token.
Technical metadata	IBM Plex Mono 500	0.6875rem	1.3	0.18em	UPPERCASE. Status, tokens, versions.
Code / structured data	IBM Plex Mono 400	0.8125rem	1.6	0	Never uppercase.
Print body	IBM Plex Sans 400	10pt	1.5	0	Documents, invoices, letterhead.

Casing

· Sentence case for headings, buttons, navigation and body. Bobby Brand does not shout.
· UPPERCASE only for mono technical metadata, with ≥0.18em letter spacing.
· Title Case only inside legal document titles and proper product names (Complete Brand Book, Bobby Credits).
· Never all-caps a full sentence of body copy.

Misuse

· Space Grotesk for paragraphs of body copy.
· IBM Plex Mono for headlines.
· Faux bold or faux italic — use the shipped weights.
· Letter spacing on lowercase body text.
· Mixing a fourth typeface into any Bobby Brand asset.
· Justified text.

09 Iconography, imagery, graphic elements, layout, motion

Iconography

Single-weight 1.75px outline icons on a 24px grid, rounded caps and joins, 2px corner radius, no fills, no duotone.

Icons inherit text colour. Electric Cyan only when the icon expresses state or focus; never magenta at icon scale.

· One icon family only. Never mix outline and filled sets.
· Icons support a label; they never replace one in navigation or buttons.
· Minimum rendered size 16px; below that use text.
· No icon carries brand identity — the beeldmerk is not an icon.

Imagery

Dark, cinematic, high-contrast. Light behaving as a physical object: beams, apertures, refraction, long exposure.

Carbon-graded shadows, one neon light source, no warm skin-tone push. Photography is always dimmed under text with a Carbon scrim at ≥ 60% opacity.

· Stock-photo teams pointing at laptops.
· Purple/indigo AI clichés and glowing brain imagery.
· Busy gradient meshes behind copy.
· Faces used as decoration.

Direction authored in P1C. No photographic library has been produced or licensed.

Graphic elements

Element	Use	Rule
The beam	Magenta→cyan rule, 3px on screen. Opens or closes a surface. Maximum one per viewport.	Always horizontal or at 96°; never vertical text-length rules under body copy.
Beam field	Large, low-opacity gradient wash behind hero sections.	Never behind body copy; never above 20% opacity.
Aperture arc	Structural arc fragment borrowed from the mark, used as a section marker.	Never combined with the beeldmerk in the same composition.
Mono metadata strip	Uppercase mono line carrying status, version or token names.	≥ 0.18em tracking; never longer than one line.
Hairline grid	1px Graphite structure for tables and specimen frames.	Never used as decoration.

Layout

12-column fluid grid, 1280px max content width, 24px gutters desktop / 16px mobile.

4px base scale: 4, 8, 12, 16, 24, 32, 48, 64, 96, 128.

8px controls, 12px inputs, 16px cards, 24px panels, 999px pills. App-icon plate 22/100 units.

Elevation is expressed by surface tone first, shadow second. Maximum two elevation steps per view.

· One display heading per page.
· Body copy never exceeds 72 characters per line.
· Sections separated by tone change, not by decorative dividers.
· Mobile-first: every specimen table scrolls horizontally rather than shrinking type.

Motion

· Motion expresses travel — things arrive along the beam axis.
· Durations 120ms (state), 240ms (entry), 480ms (hero). Nothing longer.
· Easing: cubic-bezier(0.2, 0.8, 0.2, 1) for entry, linear for continuous beams.
· Motion never carries information on its own.
· Everything is suppressed under prefers-reduced-motion: reduce.

Prohibited: Parallax on text. Looping glow pulses under body copy. Bounce or elastic easing. Auto-playing video in a hero.

10 Social media

Profile identity, templates, copy and posting rules.

Short bio

Complete brand systems on autopilot. Strategy, voice, identity — approved by you. ⚡

Extended bio

Bobby Brand builds complete, governed brand books: strategy, tone of voice, vocabulary, logo system, colour tokens, typography and applications. Five genuinely distinct directions — you approve one. €199, one time. Human-readable and machine-readable. Currently in pilot; product not yet operational.

Application previews render the canonical R1 construction (or its micro derivative) from the approved 1.0.0 production system.

Profile avatar

1024×1024 · safe area 12% · preview, not a production file

Social cover

1584×396 · preview, not a production file

Five complete directions. You approve one.

bobbybrand.com

Post template

1080×1080 · preview, not a production file

One signal. Every surface.

Story template

1080×1920 · preview, not a production file

A complete brand, not a logo file.

Open Graph

1200×630 · preview, not a production file

Template specifications

Format	Size	Note
Profile avatar	1024×1024	Simplified beeldmerk on Carbon, safe area 12%.
Social cover	1584×396 (LinkedIn)	Beam runs edge to edge; wordmark left, clear space respected.
Open Graph	1200×630	Horizontal lockup + one line of copy. Never more than 9 words.
Post template	1080×1080	Beam rule top, statement centre, mono metadata bottom.
Story template	1080×1920	Beam vertical on the left edge; text block bottom third.
Video thumbnail	1280×720	One statement, beam underline, no faces, no arrows, no shouting.

Example posts

Platform	Purpose	Copy
LinkedIn	Launch announcement	We're building Bobby Brand. Most companies don't have a brand — they have a logo and a hex code somebody half-remembers. Bobby Brand produces the whole system: strategy, positioning, tone of voice, vocabulary, logo system, colour tokens, typography and applications. Five genuinely distinct complete directions. You approve exactly one. €199, one time. The brand book stays in your workspace, versioned. We're in pilot — nothing is operational yet, and we'll say so plainly until it is. ⚡
X	Product introduction	A logo is one decision. A brand is about four hundred. Bobby Brand makes each one explicit, shows it to you, and waits for your approval. ⚡
Instagram	€199 offer announcement	€199. One time. One complete brand book. Strategy · voice · vocabulary · logo system · colour tokens · typography · applications. Not a subscription. Not a logo pack. Post-completion work uses Bobby Credits. 🧊
LinkedIn	Feature announcement	Every brand book Bobby Brand produces is delivered twice: once as a document your team reads, once as structured data your apps and AI tools can query. Same content. Same version. No drift between them.
LinkedIn	Educational post	Your logo has three jobs your designer probably never tested: 1. A 16px favicon 2. A one-colour embroidery file 3. A photograph background If it only works at hero size on a white slide, it isn't finished. 📐
X	Brand tip	Neon brand colour ≠ text colour. Our own magenta is #FF2BD6. At body size on black we don't use it — we use a lightened ink variant, because 6.9:1 isn't enough for 14px. Brand colours are decisions, not defaults. ⚠️
LinkedIn	Customer-success-style example — ILLUSTRATIVE ONLY, not a real customer	Illustrative example (not a real customer): a five-person studio arrives with three versions of their logo in circulation and no written tone of voice. They compare five directions, approve one, and leave with a versioned brand book their developers can query directly. That's the shape of the product. No real customer results exist yet.
Instagram	Playful community post	Show us the worst place your logo has ever ended up. Stretched on a van. Embroidered into a blob. 12px in a footer, unreadable. We'll take the blob. 🩷
Facebook	Facebook-style post	What's actually in a Bobby Brand book? Purpose, positioning, audiences, promise, personality, tone of voice, vocabulary, the full logo system with clear-space and minimum sizes, colour tokens with contrast evidence, typography with usable licences, an emoji system, social copy, and business and merchandise applications. €199, one time. Pilot in progress — nothing is operational yet.

Hashtag rules

· Maximum three hashtags. Never inside a sentence.
· Always available: #BobbyBrand.
· Topic tags from a fixed set: #BrandSystems #BrandBook #DesignOps #BrandGovernance.
· No trend-chasing tags, no #ad-style stuffing, no hashtags on LinkedIn articles.

Emoji rules on social

· Two per post maximum.
· Signature ⚡ 🩷 🧊 only; functional emoji only when they carry status.

11 Email

Email identity is light-background, glow-free and emoji-free in transactional contexts. No sending capability exists.

Application previews render the canonical R1 construction (or its micro derivative) from the approved 1.0.0 production system.

Your brand book is ready to review.

Five complete directions are waiting in your workspace. Approve exactly one — nothing is approved automatically.

Illustrative content — no email is sent in this pilot

Email header

Light background · no glow · preview, not a production file

Illustrative signature application

Jordan Vale

Creative Director · Sample studio

bobbybrand.com

Email signature

Light background · 34 px mark · preview, not a production file

No email is sent by Bobby Brand

No provider, template, address or delivery capability is configured. The Mailinator delivery-canary standard is recorded as a binding future requirement in chapter 21.

12 Digital applications

Rendered live in this pilot as HTML/CSS/SVG. Exportable as SVG/PNG.

Application previews render the canonical R1 construction (or its micro derivative) from the approved 1.0.0 production system.

PricingBrand bookDocs

A complete brand, not a logo file.

Desktop site

Header + hero · preview, not a production file

One signal. Every surface.

Mobile site

Micro mark in header · preview, not a production file

Product surface lockups

Bobby Brand

Bobby BrandConsole

Bobby BrandAdmin

App icon and favicon — one specimen per refinement candidate

R1 · candidate

R2 · candidate

R3 · candidate

Key applications — canonical R1 alongside the archived rejected constructions

Key applications compared across all three candidates with equal presentation. Presentation only — no selection is recorded.
Application	R1 · candidate	R2 · candidate	R3 · candidate
App icon · 64 px
Social avatar · 56 px
Website navigation	Bobby Brand	Bobby Brand	Bobby Brand
Business card front
Vehicle / signage

13 Business identity

Every printed item shown in this pilot is an APPLICATION PREVIEW rendered in the browser. It is not a print-ready file: no bleed, no crop marks, no CMYK/spot separation, no embedded ICC profile, no outlined type. Production export (PDF/X-4 with 3 mm bleed, spot colours for magenta and cyan, outlined wordmark) is a future phase requirement.

Application previews render the canonical R1 construction (or its micro derivative) from the approved 1.0.0 production system.

Illustrative identity-card application

Jordan Vale

Creative Director

sample content
bobbybrand.com

Business card

85×55 mm · preview, not a production file

Letterhead

A4 · preview, not a production file

Invoice specimen
no emoji · no glow

Complete Brand Book€199.00

Specimen only — no billing capability exists

Invoice header

Specimen · no billing capability · preview, not a production file

Brand systems on autopilot

Pilot deck specimen

Presentation cover

16:9 · preview, not a production file

14 Environmental applications

Vehicle and signage previews show placement, safe area and minimum size only. Production requires vinyl cut files, substrate colour proofing and installer-supplied templates per vehicle model.

Application previews render the canonical R1 construction (or its micro derivative) from the approved 1.0.0 production system.

min 150 mm · viewed ≥ 3 m

Signage

min 150 mm · viewed ≥ 3 m · preview, not a production file

placement preview · vinyl cut files not generated

Vehicle branding

Placement preview only · preview, not a production file

15 Merchandise

Merchandise items are placement previews only. Production requires: one-colour embroidery digitising (DST/EMB), screen-print separations, a minimum 25 mm mark, and substrate-specific colour matching — none of which this phase generates.

Application previews render the canonical R1 construction (or its micro derivative) from the approved 1.0.0 production system.

hoodie · one colour · min 25 mm

Hoodie

One colour · min 25 mm · preview, not a production file

tee · one colour · min 25 mm

Tee

One colour · min 25 mm · preview, not a production file

cap · one colour · min 25 mm

Cap

One colour · min 25 mm · preview, not a production file

tote · one colour · min 25 mm

Tote

One colour · min 25 mm · preview, not a production file

Sticker set

Die-cut placement preview · preview, not a production file

16 Accessibility

Body text ≥ 4.5:1, large text and UI ≥ 3:1, focus indicator ≥ 3:1 against adjacent colour.

Measured contrast

Pair	Ratio	Verdict
Clean White on Carbon Black	18.9:1	AAA
--bb-text-secondary on Carbon Black	11.2:1	AAA
--bb-text-muted on Carbon Black	5.6:1	AA
Electric Cyan on Carbon Black	11.8:1	AAA
Neon Magenta on Carbon Black	6.9:1	AA — large text and UI only
--bb-magenta-ink on Carbon Black	9.4:1	AAA
Carbon Black on Neon Magenta	6.9:1	AA — button labels ≥ 14px semibold
Neutral Graphite on Carbon Black	3.0:1	FAIL for text — borders only

Motion

All animation is suppressed under prefers-reduced-motion: reduce. No animation conveys information on its own.

Alt text

· Logo images: describe the variant, not the pixels — 'Bobby Brand horizontal lockup'.
· Decorative beams, glows and plates are aria-hidden.
· Every mockup preview states that it is a preview in visible text, not only in alt text.

Audit status

No third-party accessibility audit has been performed. Contrast values are computed, not certified.

17 Do and don't

Do

· Use the beeldmerk variant matched to the rendered size.
· Keep clear space equal to the beam height on all four sides.
· Use monochrome on brand-colour fields and in one-colour production.
· Use --bb-magenta-ink when magenta must be text.
· State pilot status plainly wherever a capability is missing.

Don't

· Stretching or distorting any part of the mark.
· Rotating the mark or the beams.
· Recolouring outside the approved variants.
· Changing beam spacing, length ratios or the ring weight.
· Separating the beams from the ring, or using a beam alone as a mark.
· Adding drop shadows, bevels, outlines or uncontrolled glow.
· Excessive glow, or glow at small sizes.
· Placing the mark on low-contrast or busy backgrounds.
· Using the descriptor below its readable minimum (180 px lockup width / 9 px descriptor).
· Substituting a letter, monogram or unrelated mark at small sizes.
· Re-typesetting the wordmark in a different typeface or weight.
· Boxing the lockup in a border that violates clear space.

18 Asset inventory

Every entry is classified honestly: source, export, preview, mockup, documentation or data. Previews are not production files, and no packaged archive exists.

Asset	Category	Classification	Print-ready	Status	Location
Beeldmerk R1 full	beeldmerk	source	n/a	approved	`src/components/brand/BeamMark.tsx`
Beeldmerk R1 simplified	beeldmerk	source	n/a	approved	`src/components/brand/BeamMark.tsx`
Beeldmerk R1 micro	beeldmerk	source	n/a	approved	`src/components/brand/BeamMark.tsx`
Beeldmerk R2 squircle carrier	beeldmerk	source	n/a	rejected — archived evidence	`src/components/brand/BeamMark.tsx`
Beeldmerk R3 open beam	beeldmerk	source	n/a	rejected — archived evidence	`src/components/brand/BeamMark.tsx`
Beeldmerk monochrome white	beeldmerk	source	no — preview only	approved	`src/components/brand/BeamMark.tsx`
Beeldmerk monochrome carbon	beeldmerk	source	no — preview only	approved	`src/components/brand/BeamMark.tsx`
Bobby Brand wordmark	wordmark	source	n/a	approved	`src/components/brand/BeamMark.tsx`
Primary horizontal lockup	lockup	source	n/a	approved	`src/components/brand/BeamMark.tsx`
Horizontal lockup with descriptor	lockup	source	n/a	approved	`src/components/brand/BeamMark.tsx`
Stacked lockup	lockup	source	n/a	approved	`src/components/brand/BeamMark.tsx`
Navigation lockup	lockup	source	n/a	approved	`src/components/brand/BeamMark.tsx`
Console lockup	lockup	source	n/a	approved	`src/components/brand/BeamMark.tsx`
Admin lockup	lockup	source	n/a	approved	`src/components/brand/BeamMark.tsx`
Email lockup	email	preview	n/a	approved	`src/components/brand/BeamApplications.tsx`
Social-profile lockup	social	preview	n/a	approved	`src/components/brand/BeamApplications.tsx`
App icon	icon	source	n/a	approved	`src/components/brand/BeamMark.tsx`
Production favicon and touch-icon family	favicon	export	n/a	canonical — selected, approval pending	`public/favicon.svg + public/brand-assets/icons/*`
Favicon / touch-icon raster family	favicon	export	n/a	canonical — selected, approval pending	`public/brand-assets/icons/*`
Open Graph image	social	preview	n/a	approved	`src/components/brand/BeamApplications.tsx`
Post template	social	preview	n/a	approved	`src/components/brand/BeamApplications.tsx`
Story template	social	preview	n/a	approved	`src/components/brand/BeamApplications.tsx`
Video thumbnail	social	preview	n/a	approved	`src/components/brand/BeamApplications.tsx`
Business card front & back	business	preview	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Letterhead	business	preview	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Invoice	business	preview	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Envelope	business	preview	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Identity card / staff badge	business	preview	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Presentation template	document	preview	n/a	approved	`src/components/brand/BeamApplications.tsx`
Brand-book cover	document	preview	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Office sign	environment	preview	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Door sign	environment	preview	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Window sticker	environment	preview	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Vehicle branding	environment	mockup	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
T-shirt	merchandise	mockup	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Hoodie	merchandise	mockup	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Cap	merchandise	mockup	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Tote bag	merchandise	mockup	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Mug	merchandise	mockup	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Bottle	merchandise	mockup	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Sticker collection	merchandise	mockup	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Presentation box	merchandise	mockup	no — preview only	approved	`src/components/brand/BeamApplications.tsx`
Machine-readable brand data	data	export	n/a	approved	`public/brand/bobby-brand.0.2.0-candidate.json`
Owner decision & version record	data	documentation	n/a	approved	`docs/bobby-brand-decision-record.md`
Bobby Brand brand book (web)	document	documentation	no — preview only	approved	`src/routes/brand.tsx`
Archived directions B & C	data	documentation	n/a	approved	`src/routes/brand-archive.tsx`

Package inventory

Package	Contents	State
Logo pack	Horizontal, stacked, wordmark-only, beeldmerk-only × dark/light/mono/no-glow	Generated in P1D from canonical R1 — candidate, not finally approved
Icon pack	App icon, favicon family, PWA 192/512, Apple touch 180, Android adaptive	Generated in P1D from canonical R1 (SVG, PNG, ICO, maskable) — candidate
Social pack	Avatar, covers per platform, OG, post/story templates, thumbnail	Generated in P1D (avatar, cover, post, story, Open Graph) — candidate
Email pack	Header, signature, logo at 1× and 2×	Generated in P1D — candidate. No email capability exists.
Business pack	Card, letterhead, invoice, envelope, badge, presentation	Generated in P1D as production-size vector artwork. NOT press-ready: PDF/X-4, bleed and spot colour remain deferred.
Merchandise pack	One-colour marks, embroidery digitising, screen-print separations	Application artwork generated in P1D. Embroidery digitising (DST) and screen separations remain deferred.
Brand book	Human-readable brand book	Web complete as candidate; PDF export planned
Brand data	Structured brand representation	Regenerated and reconciled in P1D at version 0.2.0-candidate

Favicon and touch-icon family — generated from canonical R1

Item	State	Detail
Production favicon / touch-icon family	Generated from canonical R1	Every icon at or above 32 px renders full R1. The 16 px frame and the 16–31 px range of favicon.svg render micro R1.
/favicon.svg	Superseded provisional	The P1C provisional favicon was direction-level only — a single rounded magenta→cyan beam with no R1 ring. It was replaced in P1D once R1 was selected.
/favicon.ico	Replaced	The Lovable template default was removed in P1C. /favicon.ico is now a genuine Bobby Brand R1 icon containing 16, 32 and 48 px frames.
Not generated	Deferred	Windows tile assets; Android adaptive foreground/background XML

Missing deliverables

Deliverable	State	Blocked by	Detail
Legal entity, registration and regions	missing	Owner-supplied facts	No legal facts were supplied and none were invented.
Included post-completion Bobby Credit quantity	missing	Owner decision	Undecided; must not be stated anywhere.
Third-party accessibility audit	missing	Later phase	Contrast values are computed, not certified.
Photographic imagery library	missing	Later phase	Imagery direction authored; nothing shot or licensed.

Deferred deliverables

Deliverable	State	Blocked by	Detail
Press-ready print exports (PDF/X-4, bleed, trim marks, output intent, spot colour)	deferred	Print production phase and a named printer	The generated business, signage and merchandise SVGs are production-size RGB vector artwork in millimetres. They carry no bleed, no trim marks, no CMYK/spot separation and no ICC output intent, so they are not press-ready.
Embroidery digitising (DST/EMB) and screen separations	deferred	Vendor production phase	Merchandise artwork is application artwork only; no stitch file or separation exists.
Vendor-specific vehicle wrap templates	deferred	Named vehicle model and wrap vendor	The vehicle artwork is a generic proportional panel, not a die-line for any vehicle.
Spot-colour specification (Pantone / fluorescent equivalents)	deferred	Printer consultation	Neon Magenta and Electric Cyan are outside process CMYK. No spot equivalent has been proofed or agreed.
Brand book PDF export	deferred	Later phase	The brand book exists as a web candidate only.
Authentication, tenancy and server-side authorization	deferred	Separately approved phase	Not connected in any form.
Platform Owner provisioning ceremony	deferred	Separately approved phase	Requirements recorded only.
Transactional email incl. Mailinator canary	deferred	Separately approved phase	Standard recorded; nothing configured or sent.
Customer brand generation, credits and billing	deferred	Separately approved phase	No generation, credit or payment capability exists.
API and MCP endpoints	deferred	Separately approved phase	Structured data is shaped for it; no endpoint exists.

Packages are candidates, and nothing here is press-ready

Nine canonical 1.0.0 packages are generated, hashed and verified against their manifests. None is finally approved. No PDF/X-4 press export, embroidery digitising, screen separation or vendor vehicle die-line exists; physical artwork is production-size RGB vector only.

19 Master brand-book template

The reusable structure Bobby Brand fills for every customer, kept separate from Bobby Brand's own instance values.

Chapter	Module	Necessity	Purpose
01 Foundation	Legal & identity facts	required	Who the brand legally is, in which regions, under which names.
01 Foundation	Strategy	required	Why the brand exists and where it stands.
01 Foundation	Audiences	required	Who the brand speaks to and what each group needs.
02 Language	Personality & voice	required	How the brand sounds, consistently.
02 Language	Vocabulary & naming	required	Agreed terms, and what never to call them.
02 Language	Descriptions & taglines	required	Reusable copy at every length.
03 Identity	Logo system	required	Every approved arrangement of the mark, and its limits.
03 Identity	Colour system	required	Source colours, derived tokens and contrast evidence.
03 Identity	Typography	required	Families, licensing, scale and misuse.
03 Identity	Iconography, imagery & pattern	recommended	Supporting visual language.
03 Identity	Layout & grid	recommended	Spacing rhythm, grid, radii, elevation.
04 Communication	Emoji system	optional	Governed emoji selection.
04 Communication	Social system	conditional	Profiles, copy patterns and templates per platform.
04 Communication	Email identity	recommended	Header, signature, transactional tone.
05 Applications	Digital assets	required	Web, app, icon and sharing assets.
05 Applications	Business documents	recommended	Stationery and commercial documents.
05 Applications	Environmental & vehicle	conditional	Physical premises and transport.
05 Applications	Merchandise & packaging	conditional	Apparel, giveaways, packaging.
06 Governance	Accessibility	required	Contrast, motion, language and alternative text requirements.
06 Governance	Approval, version & provenance	required	Who approved what, when, and what it supersedes.
06 Governance	Asset manifest	required	Every asset, its variant, format, status and whether it is a preview or a production export.

Governance modules (brand-neutral)

Chapter	Module	Necessity	Purpose
06 Governance	Owner decision record	required	The durable, immutable record of what the brand owner decided, when, and with what scope.
06 Governance	Product owner identity & authority boundaries	required	Who holds brand authority, and the limits of what an identifier proves.
06 Governance	Platform owner provisioning state & requirements	conditional	Whether an operational owner account exists, and the binding requirements to create one.
06 Governance	Public status matrix	required	One truthful list of what exists, what is candidate, what is inactive and what is absent.
06 Governance	Recorded future requirements	optional	Standards recorded as binding for a later phase, explicitly not implemented now.
05 Applications	Application preview register	recommended	Which mark geometry each preview renders, and why that choice implies nothing.
06 Governance	Missing & deferred deliverables	required	Everything a complete brand system would contain that this version does not yet contain.
06 Governance	Approval & publication state	required	Whether this brand version is approved, and whether any asset is published.

Governed state vocabulary

State	Meaning	Implies owner approval
Approved creative direction	A creative direction explicitly approved by the brand owner. Approval covers concept and named source values only, never geometry or files.	yes
Candidate refinement	A materially distinct refinement of an approved direction, presented for owner selection. Not selected, not preferred, not canonical.	no
Non-binding recommendation	A documented design opinion with rendered evidence. It carries no authority and never advances a candidate's state.	no
Owner-selected refinement	The single refinement the owner has explicitly selected. Absent until the owner selects one.	yes
Production candidate	Geometry or copy proposed for production, derived from an owner-selected refinement, still awaiting asset approval.	no
Owner-approved asset	A specific asset the owner has approved as final for its stated use.	yes
Published asset	An owner-approved asset that is live at a stated location.	yes
Superseded asset	A previously approved or published asset replaced by a later version. Retained, never edited or deleted.	no
Preview	A rendering that explains placement, safe area or minimum size. Never a production or print-ready file.	no
Mockup	An illustrative composition used to show context. Not a deliverable in any format.	no
Documented but not generated	Requirements, sizes and rules are recorded, but no file has been produced.	no
Not applicable	The brand legitimately does not need this. Must always carry a reason.	no
Deferred	In scope for the brand but explicitly postponed to a later approved phase.	no
Missing	Required information or decision that has not been supplied. Never invented to fill the gap.	no
Provisional	A deliberately temporary artefact that must not be read as canonical, and which is replaced once the blocking decision is made.	no

Coverage for Bobby Brand's own book

Module	State	Note
identity	Missing information	Legal entity, registration and region facts not supplied by the owner. Deliberately not invented.
strategy	Generated	Authored in P1C from owner direction. Awaiting owner review.
audience	Generated	Four segments authored; no market research evidence exists.
personality	Generated	Voice, principles, modes and do/don't authored. Multilingual guidance not applicable — English only in the pilot.
vocabulary	Generated	Nine governed terms and naming conventions authored.
descriptions	Generated	All description lengths, tagline and boilerplate authored.
logo	Owner decision required	Three refinements (R1/R2/R3) presented. Owner must select one before any variant becomes production-final.
colour	Generated	Five source colours approved; derived tokens and contrast evidence authored in P1C.
typography	Generated	Three OFL families with usable licences; scale and misuse documented.
iconography	Missing information	Icon, imagery and pattern direction not yet authored. Motion principles partially expressed in CSS only.
layout	Generated	Spacing, radii and elevation exist as CSS tokens; not yet documented as a chapter.
emoji	Generated	Signature, supporting, functional and avoided emoji authored with frequency rules.
social	Generated	Bios, nine example posts, hashtag and emoji rules, template specs. No real customer evidence used.
email	Generated	Header, logo and signature previews rendered. No sending capability exists.
digital	Generated	Header, console, admin, app icon, favicon family and OG rendered as candidates.
business	Generated	Card, invoice, letterhead, envelope, badge and presentation rendered as previews, not print-ready files.
environment	Generated	Office sign, door sign, window sticker and vehicle rendered as placement previews only.
merchandise	Generated	Apparel, cap, tote, mug, bottle, stickers and box rendered as placement previews. Packaging not applicable — Bobby Brand ships no physical product.
accessibility	Reviewed	Contrast values computed for text tokens; reduced-motion honoured globally. No third-party audit exists.
governance	Approved	Owner decision of 2026-08-25 recorded; directions B and C archived.
assets	Generated	Manifest authored; every entry labelled source, export, preview, mockup, documentation or data.
owner_decision	Approved	Record bb-decision-0001 captured from the owner decision of 2026-08-25.
owner_identity	Approved	Product Owner identity and authority boundaries recorded.
platform_provisioning	Owner decision required	Requirements recorded; no provisioning ceremony, account or authorization path exists.
status_matrix	Reviewed	Single truthful status list maintained in brand-governance.ts.
future_requirements	Generated	Mailinator delivery-canary standard recorded as binding future requirement.
application_previews	Generated	Every preview registers the refinement geometry it renders and states that it is illustration only.
deliverables	Reviewed	Missing and deferred deliverables enumerated with their blocking decision.
publication	Owner decision required	Version is a candidate; no asset is owner-approved or published.

Coverage rules

· A brand book is never described as complete because unsupported modules were silently omitted.
· Every module carries an explicit state; 'not applicable' must carry a reason.
· Conditional modules are evaluated per brand — never assumed from the template author's own brand.
· Approved state requires a named human, a date and an immutable version identifier.
· Superseded versions are retained; they are never edited or deleted.

20 Structured data

The same content, expressed as machine-readable data. The document and the export are generated from one source, so they cannot disagree.

Schema

bobby-brand/master-brand-book/v2

Reusable schema and Bobby Brand instance values are separate. Provenance, coverage state and approval state travel with every field.

Static export

bobby-brand.1.0.0.json

A real static file served as application/json. No generation is simulated; no API or MCP endpoint exists.

Truth statements carried by the export

Subject	State
Brand Beam direction	selected
R1 / R2 / R3	R1 selected; R2 and R3 rejected and archived
Exact canonical mark	resolved — R1 True Aperture, drawn only by src/lib/r1-geometry.ts
Micro R1	responsive derivative of R1 below 32 px, not a separate logo
Brand-system acceptance	granted — 0.2.0-candidate accepted by Product Owner Alex on 2026-08-26 (bb-acceptance-0001) and promoted to canonical 1.0.0; no Platform Owner database role exists
Favicon family	generated from R1
/favicon.ico	Bobby Brand R1 icon with 16/32/48 px frames — template default replaced
Production packages	nine canonical 1.0.0 packages generated and verified
Press-ready print exports	not generated — physical artwork is production-size RGB vector only
Embroidery files	not generated
Authentication	active foundation; identity grants no role by itself
Platform Owner	not provisioned
Backend	P2A authority foundation active; brand generation, checkout and billing inactive
Customer brand generation	not operational
API / MCP	planned
Mailinator canary	future governed requirement, not implemented
R2 recommendation	historical non-binding advice, not followed, no authority

Authority boundaries

· Only the Product Owner (Alex) may approve a creative direction, a refinement or an asset.
· An email address identifies an intended provisioning candidate. It never grants, implies or simulates authority.
· A design recommendation is evidence, never a decision, and never changes a candidate's state.
· Rendering a candidate in a preview or mockup confers no selection, preference or approval.
· Absence of a decision is recorded as unresolved; it is never resolved by default, by recommendation or by convenience.
· Authorization for any future operational capability is server-side only, deny-by-default, and auditable.

Approval and publication state

Aspect	State
Approval	approved 1.0.0 — creative direction approved, R1 construction selected, production export repair P1D-R1 completed after a verification escape, Product Owner acceptance granted 2026-08-26 (bb-acceptance-0001) and the accepted candidate promoted to canonical 1.0.0; no Platform Owner database role is provisioned
Publication	published — 1.0.0 is the canonical, Product Owner approved, active production identity. The accepted 0.2.0-candidate evidence is preserved unmodified as its reviewed predecessor.
Published assets	none
Approval control	No approval control exists in the product. Selection and approval happen by explicit owner instruction only.

Provenance

Field	Provenance	Source
selectedDirection	Approved	Owner decision, Alex, 2026-08-25.
sourceColours	Approved	Owner decision, five named hex values.
colourTokens.derived	Inferred	Derived in P1C from approved source colours; contrast computed.
typography	Inferred	Selected in P1C for OFL licensing and rendering quality; included in the Product Owner accepted 1.0.0 brand system.
strategy	Inferred	Authored in P1C from owner product direction across P0–P1B.
commercialTruth	Approved	Owner-stated commercial model (€199 one-time, Bobby Credits).
logoRules.breakpoints	Observed	Rendered small-size tests at 16/24/32/48/64/96/128 px in the brand studio.
refinements	Inferred	Derived strictly from the approved Brand Beam concept; owner selection pending.
designRecommendation	Inferred	Rendered small-size evidence. Non-binding — carries no owner authority.
identity.legal	Inferred	MISSING — no legal entity facts supplied. Deliberately not invented.
designSystem	Inferred	Iconography, imagery, graphic elements, layout and motion authored in P1C.
applicationPreviews	Observed	Rendered in the browser during the P1C screenshot inspection pass.

21 Version, approval and governance

Owner decision record

bb-decision-0001 · 2026-08-25

Alex — alex@siteways.io

Direction A — Brand Beam / Neon Studio

This decision approves the creative direction and the source palette only. It does not approve any specific refined mark geometry, any exported asset, any copy line as final, or any operational capability.

· The exact beeldmerk refinement (R1, R2 or R3) remains unresolved. No refinement is canonical, final, preferred or the vector source of truth.
· Final production approval of the asset family remains pending.
· Included post-completion Bobby Credit quantity remains undecided and must not be stated.

An email address identifies an intended provisioning candidate. It never grants, implies or simulates Platform Owner authority.

Platform Owner provisioning — documentation only

Not provisioned. The role tables and ceremony path exist, but no Platform Owner role is assigned and no usable authorization material exists.

· Alex (alex@siteways.io) is the intended initial Platform Owner.
· Email identifies the intended provisioning candidate; it is not itself an authorization grant.
· No hardcoded client-side email bypass, ever.
· No role may be inferred merely from an email match.
· No automatic Platform Owner assignment during signup.
· The initial Platform Owner may not be invited.
· No ordinary Admin may create or replace the initial Platform Owner.
· Platform Owner activation requires an authenticated, verified identity and an explicit governed provisioning ceremony.
· A single active initial Platform Owner invariant is enforced.
· Authorization and invariant enforcement are performed server-side only.
· Append-only audit evidence is recorded for every provisioning attempt and outcome.
· Fail closed on ambiguity, conflicting accounts or existing ownership.
· Platform setup and overview surfaces must display actual provisioning state, never an assumed one.
· /admin remains unavailable until real provisioning and server-side authorization exist.
· Recovery, replacement, suspension and succession each require separate governed procedures.

Mailinator delivery-canary standard — future requirement

Applies to Bobby Brand when transactional email is introduced. No credentials, addresses, provider configuration, templates, functions, migrations or operational controls exist yet.

· Dedicated tokenless delivery-canary messages only.
· Never send password recovery, confirmation, magic link, OTP, authentication token, customer data or real account identifiers to Mailinator.
· No forwarded real email.
· Official Mailinator API only.
· Private Mailinator domain preferred.
· API secret stored and used server-side only.
· Governed Admin configuration surface.
· Capability checks before any canary action.
· Step-up authentication for sensitive configuration.
· Reason capture, CSRF protection, rate limiting and idempotency on every canary send.
· Append-only audit evidence.
· Sanitized history — no message bodies or identifiers retained.
· Sanitized failure alerts to admin@bobbyid.com.
· General delivery testing kept strictly separate from authentication-flow testing.
· Schedule support prepared but disabled until explicit Product Owner approval.
· A public inert information route on bobbybrand.com describing the standard.
· Implementation completeness never activates a schedule.

Current status of everything

Item	State	Detail
Brand Beam concept	selected	Approved by the Platform Owner on 2026-08-25 as the sole active creative direction.
R1 — True Aperture beeldmerk	selected	Selected by the Platform Owner on 2026-08-25 as the canonical beeldmerk construction. R2 and R3 are rejected archival evidence.
Micro R1	selected	Responsive derivative of R1 used below 32 px. Not a separate logo and never separately approvable.
Complete production asset system	approved	Version 1.0.0. Generated from the canonical R1 source, verified, Product Owner approved on 2026-08-26 (bb-acceptance-0001) and published as the active production identity.
Master brand book	approved	Canonical 1.0.0 documentation generated from the Product Owner accepted production system. It records inactive operational capabilities separately.
Checkout	inactive	No payment provider, no cart, no order. The control is deliberately disabled.
Authentication	approved	Active foundation for P2A verification. Account identity never grants platform or workspace authority by itself.
Platform Owner	absent	Not provisioned. The bootstrap is implemented, eligible and bound, but not armed; usable authorisation material is zero.
Workspace console	approved	Active foundation route reads signed-in identity, own memberships and disabled feature flags. Brand projects are not implemented.
Platform admin	approved	Active authority boundary for P2A verification. Owner provisioning is not armed and role administration is not implemented.
Backend	approved	Database authority foundation is active: profiles, roles, workspaces, audit/security records and feature flags. Storage and job runners are not in use.
Customer brand generation	absent	No generation capability exists. Everything shown is hand-authored.
API and MCP	planned	The structured brand data is shaped for future API/MCP use. No endpoint exists.
Mailinator delivery canary	planned	Recorded as a binding future standard. Nothing is configured or sent.

22 Missing decisions and limitations

Open owner decisions

· Included post-completion Bobby Credit quantity (undecided).

Missing information

· Legal entity name, registration details and operating regions were not supplied and have not been invented.
· No market research, customer evidence or usage data exists.
· No photographic library has been produced or licensed.
· No third-party accessibility audit has been performed.
· No press-ready export exists: PDF/X-4, bleed, CMYK or spot separation, embroidery digitising, screen separations and vendor vehicle die-lines are all deferred.

Next bounded action

The brand system is closed at canonical 1.0.0 (bb-acceptance-0001). This approval covers the brand system only — no operational platform functionality is approved, certified or active.