Terms of Service (draft)

1. Scope of these draft terms

These draft terms are intended to govern use of the Bobby Brand platform, including the creation, review, approval, storage, export and maintenance of brand books and brand assets, once the service is operational. During the pilot, no accounts, purchases or brand-generation services are provided.

2. AI-assisted brand generation

Brand directions, brand-book content and assets are generated with AI assistance under human review. Generated output may be imperfect, may resemble existing material and is intended as a proposal until the customer explicitly approves it.

3. Uploaded and analysed material

Customers must own, or be authorised to use and analyse, every logo file, document, website and social profile they submit. Website analysis is performed only within the authorised scope and configured limits, after ownership attestation and, where required, domain verification.

4. Rights, trademarks and no clearance

• Bobby Brand does not perform trademark searches or clearance.
• Bobby Brand does not guarantee that generated branding is legally unique.
• Bobby Brand does not guarantee registrability, availability or market success.
• The customer remains responsible for legal review, trademark clearance and rights in the material they submit and the branding they adopt.

5. Third-party fonts, images and integrations

Typefaces, stock imagery and third-party services may carry their own licences and terms. Licensing notes are recorded in the brand book where known, but the customer is responsible for obtaining and complying with the licences they need.

6. Purchases, credits and subscriptions

The planned commercial model is a one-time Complete Brand Book package at €199 covering the initial agreed creation workflow. Post-completion AI work uses Bobby Credits, with costs shown before and after execution where possible. Included post-completion credits are granted once, on genuine completion and approval. Payment processing is not active during this pilot.

7. Team collaboration and access

Workspaces are the tenant and authorisation boundary. Roles determine who may edit, review, approve, publish, manage API access, manage billing or only read. Approval and publication authority is never implied by ordinary edit permission.

8. Storage, exports and retention

Customer brand assets are private by default. Completed brand books remain accessible in the customer's workspace; access is not a trial. Any future storage, fair-use, inactivity or retention limitations will be defined explicitly here and in the platform settings before they apply.

9. API, MCP and automated access

Planned API and MCP access is scoped, consented and audited. Automated access must not be used to circumvent approval authority, spending limits or workspace isolation.

10. Autopilot

Autopilot produces recommendations and proposals. It does not automatically approve, publish or replace brand material, and it does not modify customer websites.

11. Changes to these terms

Legal documents will be drafted, reviewed, approved, published, versioned and archived under platform governance. This draft carries no effective date because it has not been approved.