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Bobby Brand

Pricing

Complete Brand Book — €199 one-time

Five original directions. One complete brand system. Tell us about your brand, compare professionally developed directions and choose your favourite. Bobby Brand handles the refinement, the complete brand book and the initial asset package.

Pilot pricing — checkout not active

Complete Brand Book

One-time purchase. No monthly membership is required to keep your brand book.

€199

  • Guided brand discovery and intake
  • Positioning, audience, personality, mission, vision, purpose and values
  • Tone of voice, approved and prohibited terminology
  • Short, medium and long brand descriptions, plus tagline suggestions
  • Customer comparison, comments and correction rounds
  • Refinement of the selected direction
  • Complete structured brand book
  • Initial brand asset package
  • AI-readable structured brand data
  • Continued workspace access to your completed brand book
  • Included post-completion Bobby Credits (quantity configurable — not yet set)
  • API and MCP-ready brand structure (both planned, not yet operational)

Pilot pricing — checkout not active

Pathway A — Create a New Brand

For customers starting from an idea. You receive five original complete directions, each genuinely distinct in positioning, visual concept, wordmark, symbol, colour logic, typography and tone — not five colour variations of one idea.

Pathway B — Upgrade My Existing Brand

For customers with an existing website or identity. Within authorised limits, Bobby Brand analyses your material and proposes five evolutionary complete directions plus two revolutionary logo concepts.

The two revolutionary concepts are logo proposals, not finished brand books. If you select one, it is expanded into a complete brand direction before final refinement — at no extra proposal fee within this package.

Add-on Bobby Credits

After completion, additional AI work uses Bobby Credits. Planned packs:

Boost
€30
Team Pack
€138
Studio Pack
€396
Guru Pack
€1,260

No Bobby Brand markup at launch. Credit purchase is not active in this pilot.

Included post-completion credits are not yet quantified

The included credit amount is a Platform Owner setting that must be chosen before checkout activation. No quantity is shown here, because inventing one would be untruthful.

What the €199 covers

The package covers the initial agreed brand-book creation workflow, including normal generation and — for the existing-brand pathway — authorised website analysis within configured fair-use limits. That internal cost is never deducted from your post-completion credit allowance.

After completion

Keep managing your brand yourself or ask Bobby Brand to optimise it for you. Additional AI work uses Bobby Credits, with every cost visible before and after execution. Your completed brand book, its versions, assets and audit history stay in your workspace. This is not trial access.